Infrastructure · Glossary
Also called: Direct Marketing Continuity/Subscription MCC
MCC 5968 (Direct Marketing: Continuity/Subscription Merchants) is the merchant category code commonly assigned to card-not-present subscription merchants. Acquirers treat the code as high-risk regardless of what is being sold, because continuity billing produces a predictable dispute pattern.
MCC 5968sits inside the broader system of U.S. payment processing economics that determine a merchant’s effective rate. Most operators encounter this term on their merchant statement without understanding what it controls, which is how the four hidden fees covered by our methodology slip past unnoticed.